Audi Brand and Business Summit

Audi is inviting its dealers from all over the world to the Brand and Business Summit 2020 (ABBS) in Munich. The focus of the event is the exchange of international guests on product innovations, sales strategies and the brand outlook for the upcoming months. As part of the two-day event, we´ve been asked to create a coherent first day of the customer journey, from the arrival of the guests at the event location, through a coherent evening event and to take over the lead for all trades working on site.

The result is a total of eight shows and more then 2300 satisfied customers.